AFD Tech approached Urban Signature for the creation of a customisation workshop and live painting for the company’s end-of-year party.
Location: Palais de Tokyo
Audience: Employees of AFD Tech (around 400 people)
Aim of the event: Unite AFD Tech employees around several customisation workshops by urban art artists.
Discuss their work and techniques with the artists to understand the different artistic trends in this movement.
Allowing employees to leave with an object customised by an artist (cap, T-shirt, tote bag, bags).
Create unique works (customised aerosol cans, for example) for the prize-giving ceremony. Perform live on the brand’s logo during the event.