monop’Beauty x urban signature

After just over a month’s work, the historic Monop’beaut on rue des Abbesses is getting a makeover with a new concept. Parisians are back in a totally redesigned space, with experience and discovery at the heart of the customer experience. MONOP’BEAUTY ABBESSES, AN UNPRECEDENTED AND TRENDY STORE CONCEPT. The new Monop’beauty Abbesses concept brings a new spirit to the shop, offering a trendy and friendly atmosphere. Dedicated entirely to beauty, it caters for all the desires of city dwellers, while inviting them into a cosy environment.

Once through the front door, visitors are immersed in the spirit of the Abbesses district, a blend of modernity and tradition, thanks in particular to an “Abbesses” mosaic on the floor. The store also wanted to showcase the “Paris of artists” with a fresco tribute to the capital, created by street artists from the “Urban Signature” collective and by the artist “Jo little“. In this 135 m2 space, a new story is being written for Monop’beauty. The shop has been designed as a flat so that customers can feel at home, viewing and appropriating the products as if they were in their own interior. The challenge is to enhance the value of local retailing, and to create a unique universe to stand out from the crowd.